Don't concern yourself with what customers are demanding, give them what you know they want.
Don't worry about dominant technological designs, go your own way regardless.
Don't let yourself become the primary driving force in your company, make it easy for others to challenge you.
This is a playbook that doesn't follow any of the standard management principles, and I'm not sure breaking all these rules would work for anyone else. As Apple board member and CEO of JCrew Mickey Drexler told me tonight, "He is an extraordinary loss to the world."